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Winsert: Crea vely developing alloys
INSIGHT INNOVATION AWARD WINNER: PRODUCT
Based in Marinette, Winsert creates
next-generation alloys that provide
cost-effective alternatives to high-
priced cobalt and nickel-based alloys
for applications in the automotive,
forestry, food process and general
aviation industries. e company can
develop, test and produce custom
alloy solutions to meet the specific
needs for its clients. It has seven
U.S. and European patents, five
patents pending, and has developed
hundreds of proprietary alloys.
Insight Innovation Award judges
noted, "Winsert is an industry leader
in innovation, customer focus and
market disruption, putting the
Marinette community first." ey
recognized the company's innovative
alloy solutions for large global
manufacturers, its new research and
development facility and "A" supplier
ratings from Volvo, GE Energy,
Daimler, Rolls Royce, Cummins,
Harley Davidson and John Deere.
Established in 1977 by Stephen
A. Dickinson, Winsert now employs
205. In 1992, through his visionary
leadership, Dickinson instituted
the Winsert, Inc. Research and
Development department which
has allowed the company to provide
more diverse product offerings and
alloy solutions.
Winsert's R&D lab, led by Chief
Metallurgist Xuecheng Liang,
continues to be a cornerstone for
the company's growth strategy. To
support the company's commitment
to innovation and to continue being a
leading global provider of innovative
alloy solutions, Winsert invested in
a new R&D facility, which opened in
May adjacent to its headquarters in
Marinette. e Winsert R&D Center
of Excellence features state-of-
the-art equipment to support and
enhance capabilities in the areas
of wear simulation, mechanical
property testing, corrosion testing,
alloy development and alloy
benchmarking. Winsert also has
locations in Germany and partners
in China to support its growth.
A key result of the company's
innovation is a significant increase
in sales.Winsert enjoyed double-
digit increases in total sales in
2014 and 2015 and it anticipates
2016 to be even stronger. Winsert's
commitment to operational
excellence has garnered numerous
awards, including the Governor's
Export Achievement Award,
Wisconsin Manufacturing Awards
of Distinction in 2014 and the
Wisconsin Export Manufacturer of
the Year (2001 and 2012).
ONLINE:
Insightonbusiness.com/thinc
CLICK to see a video
about Winsert.
Winsert leadership, from left: Christine
Coduti, President Trisha Lemery and
Jason Sallgren.